Ottawa, October 14, 2025 — The Canadian Society for Exercise Physiology (CSEP) is proud to announce the launch of its new brand. This transformation is more than just a new look. It’s a renewed commitment to deliver greater value, stronger advocacy, and more meaningful connections for our members, student members, academic partners, and the public.
This is just the beginning. Over the coming months, we’ll be rolling out our new brand across everything we do, including the launch of a redesigned website, updated resources and tools, and refreshed communications.
Living Our New Slogan: Defining Exercise Science. Elevating Careers.
We live this by setting the gold standard in certification, advancing evidence-informed practice, and creating clear pathways for professionals to thrive.
By working closely with post-secondary institutions, we are strengthening the bridge between academia and professional practice, while creating opportunities and resources that support both students and certified professionals as they advance in their careers. At the same time, CSEP provides a platform for leading professionals to showcase their research and work, amplifying the voice of exercise science across Canada.
Whether through world-class education, policy advocacy, or connecting research with practice, CSEP is committed to elevating the profession of exercise science in Canada and beyond.
A Digital Platform Built for Today & Tomorrow
At the heart of our brand evolution will be our new, fully bilingual website, designed to better serve our diverse community.
The site will feature:
- Modern functionality and design that is mobile-friendly and easy to navigate.
- A comprehensive resource hub updated with research, thought leadership, news, and events.
- Simplified access to certifications, guidelines, and member services—all in both official languages.
Our digital presence will now reflect the excellence and professionalism that define our organization and its members.
Strengthening Communications & Community
To bring this brand to life, we’ve expanded our team to ensure stronger, more consistent communications across platforms. We are now better equipped to be active on social media, respond to evolving needs, and engage in both English and French with clarity and purpose. Our promise is simple: meaningful communication that supports members at every stage of their career and reinforces CSEP’s role as a trusted authority.
A New Era of Leadership
To guide this exciting chapter, we are pleased to have welcomed our new Executive Director, Kalie McKenna. With her leadership, CSEP will continue to build credibility, expand opportunities for our members, and advocate for the profession. Her vision aligns perfectly with our mission to empower exercise professionals and researchers through certification, education, and advocacy..
A Bright Future Ahead
CSEP’s transformation is about far more than logos and websites, it’s about redefining what it means to be part of a professional community rooted in science and driven by purpose. Together, we are shaping the future of exercise science one certification, one professional, and one policy change at a time.
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